Shell Berchem

Title:  102816-Shell Berchem CVP NL_Final_250817 

Duration: 0:58 seconds

Description:

A video showing all of the facilities the Berchem services - good for families, great for truckers.

102816-Shell Berchem CVP NL_Final_250817 – Transcript

[Background music plays]

Upbeat / energetic

 [Text displays]

START: “Welcome to Berchem”, with ‘Welcome to’ spinning round in the different languages

END: Good for families, great for truckers.

[Video footage]

We open to see the Berchem forecourt with a truck arriving at the station, camera pans down.

Our family gets out of the struck towards camera and looks around amazed at the view. The trucker mouths ‘WOW!’.

A photo of the family is taken and freezes into an Instagram post and three thumbs up emojis pop up.

We see a CU of our trucker’s hand putting his card into the petrol pump card machine, selecting all three pumps. Emojis pop up showing one card = 3 pumps.

The trucker pulls out the three pumps and puts three nozzles into the three tanks, one at a time.

We cut to a wide shot of the front of the truck, with the children in the cabin and the mother and father filling the tank either side of the truck, all happily holding out three fingers in the air.

A photo is taken of this scene, again appearing in an Instagram frame with the ‘petrol = 7 mins!!’ emojis and then a firework emoji.

We open to see two hands making a heart shape around the exterior Shell logo. We pan out to see the whole family standing outside the main entrance to the Berchem shop and café. The family post for another photo and the Instagam frame appears again and we see the emojis for ‘petrol = food coffee shower’ pop up. A Euro then appears, which is crossed out.

We then see the family inside the café shop, picking up their food tray at the counter café. A picture is taken and appears in the Instagram frame, showing the ‘food and tick’ emojis.

We see a coffee being poured from a machine and the young boy jumping up and down in front of his dad, our trucker. A picture is taken of the boy giving a thumbs up and appears in the Instagram frame with the coffee and tick emoji flash up.

We cut to the inside of the shower, where our trucker is washing and singing loudly.  We see his family covering their ears outside. A photo is taken of this scene which appears in the Instagram frame, with the shower tick emojis pop up. We then see ‘shower + singing = thumbs down’ emojis.

We then cut to the exterior terrace, which looks over the forecourt. We see the parents sharing a hot drink at a table. The audio changes to soft gentle music as they stare into each other’s eyes. We pan out, the music cuts back to the upbeat music from before and the kids run into shot shouting and climb onto the bench next to them. They all hug and look to camera for another photo. The photo then freezes into the Instagram frame and the caption reads ‘Berchem, three thumbs up and fireworks’ emojis.

We see a wide shot overlooking the Berchem forecourt at night. This quickly fades to a blur and we see the copy, ‘Good for families, great for truckers.’

Shell logo

© SHELL INTERNATIONAL LIMITED 2018

Naslov: 102816-Shell Berchem CVP NL_Final_250817   

Trajanje: 1:46 minut

Opis:  Pregled Shellove črpalke Select

102816-Shell Berchem CVP NL_Final_250817 – Prepis

[Predvajanje galsbe v ozadju]

Intenzivna inštrumentalna glasba.  

[Besedilni prikazi]

SHELL BERCHEM

ŠIRŠI VHOD ZA VEČJO VARNOST IN HITREJŠI DOSTOP

IZJEMNO HITER REZERVOAR

NIČ VEČ LOČENIH RAČUNOV,

TEMVEČ VSE V ENEM

VAŠA VARNOST JE POMEMBNA

REZERVOAR 500+ LITROV

BREZPLAČNA KAVA, UPORABA TUŠEV IN SANITARIJ

TER POPUST NA OBROKE ZA VOZNIKE TOVORNIH VOZIL

IZKUSITE POPOLNOMA SPREMENJEN DIZAJN

OKUSNI, SVEŽE NAREJENI IZDELKI DELI2GO

TRGOVINA, S ŠIROKO PONUDBO IZDELKOV IN STORITEV

SODELOVANJE

Z VEČ PRIZNANIMI PARTNERJI

INOVATIVNA ZASNOVA SANITARIJ 2THELOO

SHELL BERCHEM

EDINSTVENO IN IZJEMNO DOŽIVETJE STRANKE

DOBRODOŠLI PRI SHELL-u

 [Videoposnetek]

Na črpalki parkirani različni barvni tankerji. Shellov znak se nahaja zunaj bencinske črpalke. Kamere se odpirajo čez garažne prostore, da prikažejo tankerje na bencinskih črpalkah. Posnetek od blizu navzočega, ki toči gorivo v tovornjak. Posnetek od blizu navzočega, ki plačuje s kartico. Posnetek od blizu navzočega, ki izbira vrsto črpalke in gorivo. Navzoči toči gorivo. Zaslon prikazuje povečano količino točenega goriva. Prikaz, ki pokaže varnostno kamero. Posnetek od blizu osebe, ki drži potrdilo o prejemu. Slika rdečega tovornjaka. Posnetek od blizu osebe, ki iz avtomata pobira kovance. Shellov znak Select. Notranjost trgovine na črpalki. Pomočnici za pultom se smehljata stranki. Posnetek pekovskega pulta, ki prikazuje kruh na polici. Pospešeni posnetek strank, ki se gibljejo po trgovini. Banka hladilnikov. Stranke, ki se sprehajajo po trgovini. Oseba s police vzame steklenico Helix HX7. Shellov znak Select se odpira navzdol, da pokaže, kaj je na voljo. Notranjost svetle restavracije McDonalds s strankami, ki sedijo za mizo. McDonaldsov znak. Pomočnik pakira hrano v rjavo vrečko. Pomočnici mahata v kamero. Stranka, ki je namenjena v koncesijo Ola. Izbira cukrčke. Nasmejana pomočnica za pultom. Cukrčki padajo v lonček. Stranka plačuje nakup. Znak na steni – 2theloo s smernima puščicama. Notranjost kopalnice s prikazom umivalnikov. Še en znak 2theloo na steni. Stroj izvrže kartico. Pomočnica napiše Trucker Stan s smeškom na papirni lonček, ga natoči s kavo, namesti v držalo in poda kupcu. Nasmejana pomočnica podaja kavo stranki. Pogled na zunanji del črpalke iz notranjosti trgovine. Voznik tovornega vozila se približuje svojemu tovornjaku. Tovornjaki, ki se ustavljajo in zapuščajo črpalko. Tovornjaki, parkirani po celem parkirnem prostoru. Pospešeni posnetek prometa.

Shellov logotip

© SHELL INTERNATIONAL LIMITED 2016