{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"Znamka Shell","text":"\u003Cp\u003EZnamka Shell promovira naše vrednote in kakovost naših izdelkov in storitev po vsem svetu.\u003C/p\u003E\r\n\r\n\r\n","links":[{"name":"Znamka Shell","value":"https://www.shell.si/o-shellu/kdo-smo/znamka-shell.html"}],"image":{"src":"https://www.shell.si/about-us/who-we-are/the-shell-brand/_jcr_content/root/metadata.shellimg.png/1738935768023/shell-pecten-with-sky-and-clouds.png","alt":"Bel Pilon na katerem se nahaja rdeče-rumen Shellov logotip in v ozadju modro nebo in bel oblak","width":1497,"height":848},"tags":[{"name":"About Us","value":"about-us:"}]},"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.si/about-us/_jcr_content/root/header/inherited.model.json","id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Domov","value":"https://www.shell.si/"},{"name":"O Shellu","value":"https://www.shell.si/o-shellu.html"},{"name":"Kdo smo","value":"https://www.shell.si/o-shellu/kdo-smo.html"},{"name":"Znamka Shell","value":"https://www.shell.si/o-shellu/kdo-smo/znamka-shell.html"}]},"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeader","color":"inherited","model":{"title":"Znamka Shell","text":"\u003Cp\u003EIme Shell, logotip školjke pokrovače ter značilna rdeča in rumena barva že več kot 100 let predstavljajo našo blagovno znamko ter se uporabljajo za promocijo naših vrednot in kakovosti naših izdelkov in storitev po vsem svetu.\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n","image":{"src":"https://www.shell.si/about-us/who-we-are/the-shell-brand/_jcr_content/root/main/section/page_header.shellimg.png/1738935768023/shell-pecten-with-sky-and-clouds.png","alt":"Bel Pilon na katerem se nahaja rdeče-rumen Shellov logotip in v ozadju modro nebo in bel oblak","width":1519,"height":380}},"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/main/section/page_header"},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/main/section/text","model":{"text":"\u003Cp\u003EBeseda Shell se je prvič pojavila leta 1891 kot blagovna znamka za kerozin, ki ga je na Daljni vzhod prevažala družba Marcus Samuel and Company. Na začetku je to malo londonsko podjetje trgovalo s starinami ter z zanimivimi in orientalskimi morskimi školjkami. Ker so jih viktorijanci uporabljali kot dekoracije za škatlice, so postale tako popularne, da so hitro postale najbolj dobičkonosna dobrina, s katero je družba trgovala z Daljnim vzhodom.\u003C/p\u003E\r\n\u003Cp\u003EBeseda je leta 1897 postala ime gospodarske družbe, ko je Samuel ustanovil družbo Shell Transport and Trading Company. Prvi logotip družbe leta 1901 je bil v obliki klapavice, leta 1904 pa so uvedli logotip v obliki pokrovače, ki naj bi predstavljala grafično podobo družbe in znamke.\u003C/p\u003E\r\n\u003Cp\u003EKo sta se leta 1907 družbi Royal Dutch Petroleum Company in Shell Transport and Trading združili, sta blagovna znamka in logotip slednje (Shell in pokrovača) postali skrajšano ime in logotip nove družbe Royal Dutch Shell Group. In tako je ostalo vse odtlej.\u003C/p\u003E\r\n\u003Cp\u003EJanuarja 2022 je družba poenostavila svojo korporativno strukturo in preimenovala svojo globalno znamko v Shell plc. Takrat se je tudi preselila iz Nizozemske v Veliko Britanijo, kjer je danes njen sedež.\u003C/p\u003E\r\n\u003Cp\u003EOblika logotipa družbe Shell se je s časom spreminjala v skladu s trendi na področju grafičnega oblikovanja. Logotip, ki je v uporabi zdaj, je nastal leta 1971. Po tridesetih letih je dokazal, da je prestal preskus časa kot eden najbolj prepoznavnih simbolov na svetu.\u003C/p\u003E\r\n"}},{"organism":"StandaloneAsset","color":"inherited","colspan":8,"colstart":3,"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/main/section/standalone_asset","model":{"image":{"src":"https://www.shell.si/about-us/who-we-are/the-shell-brand/_jcr_content/root/main/section/standalone_asset.shellimg.jpeg/1733746642041/history-of-the-pecten-graphic.jpeg","caption":"Logotip družbe Shell od leta 1900 do danes","alt":"Slika prikazuje, kako so se logotipi Shell spreminjali od leta 1900 do današnjega logotipa.","width":3050,"height":1715}}},{"organism":"CallToAction.Stacked","color":"brand2","colspan":4,"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/main/section/call_to_action","model":{"links":[{"name":"Izvedite več o naši zgodovini v Sloveniji","value":"https://www.shell.si/o-shellu/kdo-smo.html"}]}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/main/section/text_2004318992","model":{"text":"\u003Ch2\u003EZvok družbe Shell\u003C/h2\u003E\r\n\u003Cp\u003EŽe na začetku 20. stoletja je družba Shell uporabljala glasbo ter vizualne in zvočne komunikacije, pri tem pa sodelovala s pevci, kot so Bing Crosby in Sammy Davis Jr. V sodelovanju z britanskim skladateljem za filme in televizijsko produkcijo Tomom Howom smo leta 2015 predstavili »Zvok družbe Shell«, zvočni podpis, ki zajema vrednote in energijo znamke Shell kot sodobne družbe, ki prek inovacij pomaga graditi vzdržno prihodnost energije.\u003C/p\u003E\r\n\u003Cp\u003ERezultat sodelovanja je triminutna orkestrska kompozicija in suita z več kot 50 variacijami v različnih glasbenih žanrih in slogih. Vsaka temelji na osrednji melodiji, ki jo je mogoče interpretirati v več slogih, in sicer od udarnih ritmov električnih kitar do tajskih in turških adaptacij. Najkrajša različica je mnemotehnični izraz, ki traja vsega dve sekundi in predstavlja ključni del melodije ter, na primer, spremlja logotip školjke pokrovače na koncu filma o družbi Shell. Želimo si, da bi sčasoma postala v trenutku prepoznavna, tako kot naš logotip školjke pokrovače.\u003C/p\u003E\r\n"}}],"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/main/section","model":{}},{"organism":"Container.Section","color":"inherited","children":[{"organism":"StandaloneAsset","color":"inherited","colspan":8,"colstart":3,"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/main/section_1755537868/standalone_asset_cop","model":{"title":"Poslušajte zvok družbe Shell","video":{"src":"https://www.youtube-nocookie.com/embed/zM3HfiQM4Nk","caption":"Sound of Shell inspiration"}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/main/section_1755537868/text_2004318992_copy","model":{"text":"\u003Cp\u003E\u003Ca href=\"https://www.shell.si/about-us/who-we-are/the-shell-brand/_jcr_content/root/main/section_1755537868/text_2004318992_copy.multi.stream/1685700793864/c942f6a5b32d1b334bcd8385353c49f2076edf58/sound-of-shell.mp3\" target=\"_blank\"\u003EPoslušajte dvesekundno mnemotehnično različico melodije.\u003C/a\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Ca href=\"https://www.youtube.com/watch?v=uf5GZ_6mDiA\" target=\"_blank\"\u003EOglejte si kratki film o komponiranju zvoka družbe Shell.\u003C/a\u003E\u003C/p\u003E\r\n\u003Ch2\u003EPobuda #makethefuture\u003C/h2\u003E\r\n\u003Cp\u003ENaša pobuda #makethefuture zastavlja ljudem po vsem svetu drzno vprašanje: kaj, če bi vaše zamisli lahko rešile svetovne izzive na področju energije?\u003C/p\u003E\r\n\u003Cp\u003ECilj pobude je odkriti znanstveno domiselnost in ustvarjalni duh ljudi ter jih navdihniti, da se pridružijo našim programom, ki se osredotočajo na inovativnost. To so, na primer, Shell Ideas360 in Shell Eco-maraton za učence in študente, Shell LiveWIRE za mlade podjetnike in Shell GameChanger za izkušene inovatorje.\u003C/p\u003E\r\n\u003Cp\u003EZdaj svet bolj kot kadar koli prej potrebuje več znanstvenikov, tehnologov, inženirjev in matematikov, ki bi se spopadli s svetovnimi izzivi na področju energetike.\u003C/p\u003E\r\n\u003Ch3\u003ENapredek po korakih\u003C/h3\u003E\r\n\u003Cp\u003EPobuda #makethefuture se osredotoča na inovacije, ki so gonilo človekovega napredka. Odličen primer je Laurence Kemball-Cook, ki je v okviru programa Shell LiveWIRE predstavil izredno zamisel: obnoviti propadlo nogometno igrišče v faveli Ria de Janeira z imenom Morro da Mineira.\u003C/p\u003E\r\n\u003Cp\u003EPod površjem smo položili okoli 200 kinetičnih plošč, ki jih je razvil Laurence. Te plošče absorbirajo kinetično energijo, ki jo med igro ustvarijo igralci. To energijo pa nato združimo z energijo iz solarnih plošč, da proizvedemo elektriko za osvetlitev igrišča, ki tako delno prihaja iz obnovljivih virov.\u003C/p\u003E\r\n\u003Cp\u003EIzvedite več o pobudi #makethefuture.\u003C/p\u003E\r\n"}}],"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/main/section_1755537868","model":{"title":"Zvok družbe Shell"}},{"organism":"Container.Section","color":"brand1-subtle","children":[{"organism":"PromoCard","color":"brand2","colspan":4,"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/main/section_468642390_co/promo","model":{"title":"Kdo smo","text":"\u003Cp\u003EPreberite več o naši dejavnosti, naših ljudeh in o tem, kaj delamo za razvoj v smislu več in čistejših energetskih rešitev.\u003C/p\u003E\r\n\r\n\r\n","links":[{"value":"https://www.shell.si/o-shellu/kdo-smo.html"}],"image":{"src":"https://www.shell.si/about-us/who-we-are/the-shell-brand/_jcr_content/root/main/section_468642390_co/promo.shellimg.jpeg/1733480205813/man-with-goggles-and-hard-hat-in-red-uniform-pearl-gtl.jpeg","alt":"Zaposleni v obratu za utekočinjanje plina","width":720,"height":405}}},{"organism":"PromoCard","color":"brand2","colspan":4,"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/main/section_468642390_co/promo_735508101","model":{"title":"Kaj delamo","text":"\u003Cp\u003EShell je mednarodna energetska skupina, ki želi izpolniti vsesvetovno vedno večje povpraševanje po več in čistejših energetskih rešitvah na ekonomsko, okoljsko in socialno odgovoren način.\u003C/p\u003E\r\n\r\n\r\n","links":[{"value":"https://www.shell.si/o-shellu/kaj-delamo.html"}],"image":{"src":"https://www.shell.si/about-us/who-we-are/the-shell-brand/_jcr_content/root/main/section_468642390_co/promo_735508101.shellimg.jpeg/1733489893781/shell-station.jpeg","alt":"Velika Shellova bencinska črpalka z šestimi linijami za točenje goriva in na kateri stojijo vozila, ki točijo gorivo","width":4461,"height":2514}}},{"organism":"PromoSimple.LinkList","color":"brand2","colspan":4,"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/main/section_468642390_co/link_list","model":{"links":[{"name":"Naše vrednote","value":"https://www.shell.si/o-shellu/nase-vrednote.html"},{"name":"Projekti in lokacije","value":"https://www.shell.si/o-shellu/kaj-delamo/projekti.html"},{"name":"Poročila in publikacije","value":"https://www.shell.si/o-shellu/kaj-delamo/porocila-in-publikacije.html"},{"name":"Kontakti","value":"https://www.shell.si/o-shellu/kdo-smo/kontakti.html"}]}}],"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/main/section_468642390_co","model":{"title":"Več v poglavju O Shellu"}},{"organism":"Container.Section","color":"inherited","children":[{"organism":"PromoCard","color":"brand1-subtle","colspan":6,"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/main/section_225264809/promo_copy","model":{"title":"Prihodnost energije","text":"\u003Cp\u003ESvoje znanje in izkušnje, tehnologijo in inovacije uporabljamo, da bi rastoči in razvijajoči se svetovni populaciji zagotovili več energije, ki je obenem čistejša.\u003C/p\u003E\r\n\r\n\r\n","links":[{"value":"https://www.shell.si/o-shellu/energija-inovacije/prihodnost-energije.html"}],"image":{"src":"https://www.shell.si/about-us/who-we-are/the-shell-brand/_jcr_content/root/main/section_225264809/promo_copy.shellimg.jpeg/1733752952196/cars-on-a-bridge.jpeg","alt":"Veliko mesto z visokimi zradbami prikazano iz oddaljene perspektive, v katero pelje široka cesta.","width":2862,"height":1613}}},{"organism":"PromoCard","color":"brand1-subtle","colspan":6,"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/main/section_225264809/promo_copy_1803034936","model":{"title":"Make the Future","text":"\u003Cp\u003E#MakeTheFuture showcases the on-going actions Shell is taking to help create this more sustainable energy-rich, lower carbon future.\u003C/p\u003E\r\n\r\n\r\n","links":[{"value":"https://www.shellecomarathon.com/"}],"image":{"src":"https://www.shell.si/about-us/who-we-are/the-shell-brand/_jcr_content/root/main/section_225264809/promo_copy_1803034936.shellimg.jpeg/1733753342130/shell-travel-hack-road.jpeg","alt":"Make the Future","width":1897,"height":1067}}}],"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/main/section_225264809","model":{"title":"Ali vas zanima tudi"}}],"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/main","model":{}},{"organism":"Container.Footer","children":[{"organism":"Breadcrumb.Large","model":{"links":[{"name":"Domov","value":"https://www.shell.si/"},{"name":"O Shellu","value":"https://www.shell.si/o-shellu.html"},{"name":"Kdo smo","value":"https://www.shell.si/o-shellu/kdo-smo.html"},{"name":"Znamka Shell","value":"https://www.shell.si/o-shellu/kdo-smo/znamka-shell.html"}]},"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/footer/breadcrumb"},{"organism":"Container.Raw","ref":"https://www.shell.si/about-us/_jcr_content/root/footer/inherited.model.json","id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/footer/inherited","model":{}}],"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content/root/footer","model":{}}],"id":"/conf/shell/settings/wcm/templates/base/structure/jcr_content/root","model":{}}],"model":{"title":"Znamka Shell","text":"Naš logotip v obliki školjke pokrovače ter značilna rdeča in rumena barva nam pomagajo pri promociji naših vrednot in kakovosti naših izdelkov in storitev po vsem svetu.","links":[{"name":"canonical","value":"https://www.shell.si/o-shellu/kdo-smo/znamka-shell.html"},{"name":"hierarchy","value":"sl_si/about-us/who-we-are/the-shell-brand"},{"name":"homeTitle","value":"O Shellu"},{"name":"homeUrl","value":"https://www.shell.si/o-shellu.html"},{"name":"locale","value":"sl-SI"},{"name":"title","value":"Znamka Shell | O Shellu"},{"name":"textDirection","value":"ltr"},{"name":"template","value":"base"},{"name":"contentPath","value":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand"},{"name":"externalDisclaimerText","value":"Izjava o omejitvi odgovornosti Shell plc\r\n\r\nZapuščate spletno stran družbe Shell. Izbrana povezava vas bo preusmerila na spletno stran, ki je ne upravlja Shell plc niti katero drugo podjetje iz skupine Shell. Shell plc niti katero drugo podjetje iz skupine Shell ne potrjuje, sprejema, certificira oziroma drugače potrjuje informacij in gradiva na spletni strani povezave, kar vključuje njenega nosilca in druge politike, aktivnosti ali storitve, ki jih kateri koli oglaševalec ponuja prek strani ali povezav na stran. Zahvaljujemo se vam za obisk spletne strani družbe Shell."},{"name":"themeMode"},{"name":"lastModified","value":"2026-06-05T12:47:40.616Z"},{"name":"themeName","value":"base"},{"name":"themePath","value":"/etc.clientlibs/amidala/clientlibs/theme-base"},{"name":"themeCss","value":"/etc.clientlibs/amidala/clientlibs/theme-base.ACSHASHb291465fc8d3c7bcefde74d34044b698.css"}],"tags":[{"name":"About Us","value":"about-us:"}],"image":{"src":"https://www.shell.si/about-us/who-we-are/the-shell-brand/_jcr_content/root/metadata.shellimg.png/1738935768023/shell-pecten-with-sky-and-clouds.png","alt":"Bel Pilon na katerem se nahaja rdeče-rumen Shellov logotip in v ozadju modro nebo in bel oblak","width":1497,"height":848}},"id":"/content/shell/countries/slovenia/sl_si/about-us/who-we-are/the-shell-brand/jcr_content"}